Traffic Generators
Morning
Brew Fitness
Winner of Yelp Best of Fitness, featuring rooftop yoga and craft beer on tap.
Colectivo Coffee
2023 Roaster of the Year finalist (Roaster Magazine macro).
Ruby's Bagels
Represented Milwaukee at the New York BagelFest. Part of Zócalo Food Park.
Mid-Day
Rite-Hite HQ
300+ employees in new five-story HQ.
Rockwell Global HQ
Fortune 500 company with 26k+ employees.
Global Water Center
98k+ SF innovation hub housing 40+ water tech firms.
Evening
Odd Duck
James Beard semifinalist (2022).
Braise
Named Bon Appétit Top 50 New Restaurants.
Center for Arts
Serves 5k+ artists annually; 2025 NALAC national grantee.
What's Coming?
Area Snapshot
Walker's Point Top Tapestries
NeWest Residents
0.8% of Overall US Households
Fresh Ambitions
0.7% of Overall US Households
Metro Renters
1.8% of Overall US Households
NeWest Residents
Young, hard-working families building a new life in the U.S. Many work long hours in hands-on jobs and focus heavily on supporting their children. Daily life is practical, family-centered, and driven by convenience, familiar foods, and essential household needs.
Fresh Ambitions
Budget-savvy young families—often multigenerational—who prioritize their kids and work overtime to give them a better future. They live in older urban homes, stretch every dollar, and stay connected to relatives abroad. Their spending leans toward practical essentials, family goods, and affordable everyday conveniences.
Metro Renters
This group is made up of young professionals who love walkable, urban living. They spend heavily on dining, fitness, technology, and stylish essentials, valuing convenience and lifestyle over square footage. Trend-conscious and connected, they frequent neighborhood shops, cafés, and experiences.
Consumer Behaviors & Values
Within a 15 Minute Walk Distance (Source: Esri Market Potential)
What MPI Means:
100: matches U.S. average · 80: 20% below average · 120: 20% above average
Delivery-First Diners
Values: Convenience
Residents are ~40% more likely to order fast‑food delivery (MPI 142) and ~15% more likely to pick up walk‑in fast‑food (MPI 115) than the U.S. average.
Fitness & Better-for-You Food
Values: Health
Locals are ~40% more likely to exercise at a club 2+ times per week (MPI 138) and ~20% more likely to use organic foods at home (MPI 122).
Quick-Stop Convenience
Values: Convenience
Households are ~15% more likely to make small $1–19 c‑store trips (MPI 117), but brewed coffee bought in c‑stores runs ~15% lower than average (MPI 83).
Streaming & Gaming over Cable
Values: Digital-First
Adults are ~55% more likely to download movies online (MPI 153) and ~45% more likely to stream TV (MPI 144), while cable TV subscriptions sit about 30% lower (MPI 70).
Global Crowd
Values: Experiences
Residents are ~60% more likely to take 3+ foreign trips by plane over three years (MPI 161) and ~30% more likely to belong to frequent flyer programs (MPI 129).
Compact Urban Renters
Values: Urban Living
Households are ~90% more likely to carry renter’s insurance (MPI 191) and ~35% less likely to have 3+ vehicles insured (MPI 65), with pet ownership ~30% lower (MPI 72).
Dining, Fitness & Everyday Convenience
Ordered Home Delivery Fast Food/6 Mo
Ordered Take-Out/Walk-In Fast Food/6 Mo
Exercise at Club 2+ Times/Wk
HH Used Organic Food/6 Mo
Spent $1-19 at C-Store/30 Days
Bought Brewed Coffee at C-Store/30 Days
Digital, Streaming & Gaming
Used Internet to Download Movie/30 Days
Used Internet to Watch TV Program/30 Days
Played (Console) Video or Electronic Game/12 Mo
HH Spent $2K+ on Most Recent Home Computer
HH Subscribes to Cable TV
HH Owns 4+ TVs
Travel, Urban Renters & Money Habits
Took 3+ Foreign Trips by Plane/3 Yrs
Member of Frequent Flyer Program
Did Banking by Mobile Device/12 Mo
Renter Carries Home/Pers Property Insurance
HH Has 3+ Vehicles Covered w/Auto Insurance
HH Owns Any Pet
Mark Kvetkovskiy
212.470.1632 or mark.k@rova.re
Nearby Retailers